Celebrity Endorsement of Advertisements Boosts Sales and Product Image Research Paper

Celebrity Endorsement of Advertisements Boosts Sales and Product Image - Research publisher ExampleThis claim has been widely accepted in the marketplace, making almost 15% of the advertisement in the US to in unified this strategy with an estimated $50 one million million million being spent globally on endorsements and corporate sponsorships (Crutchfield 23). Michael Jordan Endorsement of Nikes Advertisement Nike is said to have spent over $475 million out of its $1.7 billion annual advertisement budget for the endorsement of athletes for its products (Elberse and Verleun 23). In this paper, focus shifts to how the endorsement of Michael Jordan affected the companys sales and the company as a whole. Michael Jordan has been in the headlines as one of the most successful athletes jibe to Kellner, remaining relevant in the media even after his retirement in 1999. His achievements include leading the clams Bulls of America to NBA championships in six out the eight seasons when he p layed for the team which made him be associated with winning and deification of own prowess. Simmers, Damron-Martinez and Haytko refer a laurels to that person known for well-knowingness. A celebrity endorser in addition has been defined as that person enjoying public recognition which would be utilise by such a person, on behalf of consumer products by appearing in advertisements with it (Gunter, Oates and Blades 19).