Publishing on the Internet Essay Example | Topics and Well Written Essays - 2000 words

Publishing on the Internet - Essay Example In the past, updating data on the internet was not a simple task. In order to change the contents of any website, the basic HTML codes had to be modified and the access to the content of the website was also for a limited number of users. But in the present, due to the developments in the technology, modification of the contents of a website has become much easier. Anyone can update a website by posting blogs, comments or articles. Media sharing has become easier today therefore it has become much easier to publish on the internet. Nowadays, websites like Twitter have brought the whole world online. An event occurs and the next thing we know is that the information is updated on Twitter or any other micro blogging website by some eye witness. Such is the speed at which the information flows due to the presence of internet. Due to the growth in the number of users of internet, organizations have been considering diverting their investment in marketing from traditional marketing techni ques to marketing through internet. Internet has become the core platform for the information industry. Therefore the organizations have been investing in publishing on the internet for the purpose of marketing (Harris, 2000). Marketing strategies include familiarizing the target market with the products or services of an organization through publishing on the internet. ... Publishing on the internet can be done for a number of purposes. People can share their thoughts and ideas by publishing on the internet, or they can conduct internet publishing commercially in order to attract specific users. Organizations can use publishing on the internet as a marketing tool. The main use of publishing on the internet made by the organizations is that of marketing. Internet marketing has grown extensively in the recent past and it has become a billion dollar industry. Organizations have been investing in internet marketing because it provides very high returns on surprisingly low investment and that too in a short period of time (Turban et al 2002). There are a number of ways by which information can be published on the internet. Some of the possible ways that would be evaluated in this paper are; a web site, a blog, a social networking website and Microsoft Office Publisher. These means can be used either individually or a combination of one or more of such means can be used in order to achieve the optimum results. PUBLISHING ON A WEBSITE A website has been the primary mean of communicating with the targeted audience. Nowadays, a business is considered to be non-existent if it does not run a website. A website is the primary source of information regarding an organization and its business objectives. An organization uses its website to provide its targeted market with the information regarding the organization’s products or services. The website represents the organization therefore an organization tries to design its website in a more and more innovative manner. Having web presence has become extremely essential for all the organizations and business (University of Florida). Certain information must be published by all the organization