School Media Centers as Instructional Resources Research Paper

School Media Centers as Instructional Resources - Research Paper Example In order to realize this noble and challenging task, three major hurdles have always been on the way to successfully attain this mission. One, the ability and capacity of capturing information at its ‘rawest’ and at the appropriate time, so that it is not tempered with, for this the more the raw the data the better and more accurate it is, a proven fact. Because the reverse is very true, that when information is left unattended then it is prone to destruction if not getting lost. Secondly designing and developing systems that are able to store the data in the best form. The best form meaning been able to maintain the integrity and accuracy of the data. This includes provision of enough space of storage and the necessary media that is able to contain the huge and expanding volumes (Yetter, 1994). The last and not the least challenge is coming up with a methodology that is convenient and effective in accessing the information with ease. The above highlighted challenges can be collectively be addressed by the idea of an effective library media center. In the recent times, notably the role of library media has exponentially increased and tangible results are now clearly been witnessed. As we speak, one of the recurring matters of concerns especially in institutions is how to fully utilize the precious resource found in the library media to greatly impact student achievement (Crowley, 1995). This paper critically analyses the evolving role of library to improve student achievement for a brighter tomorrow. ... As a matter of fact they can collegiality show improvements, attitude and behavior of the students. Library media specialists are better placed to consider fresh ideas and are able to support one another for the benefit of the student (Gehlken, 1994). Research studies have showed that the integrated library programs positively impact on leadership, collaboration and student achievement when the library staff has the same experience as the classroom teacher, with the same qualification, information and learning resources, and problem solving and strategies in the ongoing job instructional plan. In deed library media specialists can exhibit leadership skills that can improve school forward in tackling some of the complex issues of this age of information (Crowley, 1995). They possess strong vision and values for their schools and area of specialization. They are positive models for the students and even other teachers as they understand the curriculum and the school very well. They own contact and influence with administrators and teachers and can extensively promote communication within and without school for the well being of the student. The preparation and recruitment of qualified and competent library workforce is a critical procedure in the success of the library media. This is because no matter how heavy investment is channel to other resources if human capital is not competent then this means that they will be a major loophole in the process and the required achievement among the students would not be achieved. The library staff shall be responsible for the daily operations of the facility as well as enactment of the various changes that need to be implemented so that the

Testing Liquids for polarity Essay Example for Free

Testing Liquids for polarity Essay Results and Observations: Liquids Results Shape of molecule or Lewis Structure Conclusions Distilled Water 4 cm of deflection The water molecule is very polar. This is because the only oxygen in the molecule is left with 2 lone pairs which give as a result an enormous negative center. On the other hand, the two H atoms are positive resulting into a very polar molecule. As a result, the stream of distilled water has a quite large deflection which almost went out of the beaker. Heptane 2 mm of deflection The deflection is very small, almost impossible to detect. Because of this we can conclude that this molecule is non-polar as no attraction towards the charged ruler is shown. Ethanol 3 to 4 cms of deflection In this case, the deflection of the stream is bigger and more obvious to human eye. As we can see in the structure of the molecule, the oxygen atom is left with 1 lone pair which makes it into a medium size negative center. However all the carbons and the hydrogen atoms in the left of the oxygen exert a positive charge bigger than the negative charge which makes it polar. However although there is polarity, the stream isnt deflected so much. Propanol 3 cm of deflection Although the structure of this molecule is quite similar to the one of HEPTANE, in the case of PROPANOL, we can see an oxygen atom which again is left with 1 lone pair1 which creates a negative center in the right of the molecule. However, this negativity is balanced thanks to the C and H atoms in the left. This is way this molecule is polar but not enough to deflect the stream so much. This is why it shows a medium deflection of 3 cms. Propanone 2 cm of deflection This molecule shows as very weak polarity because the only way of this molecule being polar is the double bonded Oxygen-Carbon bond. Oxygen is more electronegative than carbon which gives as a result a very weakly charged dipole. In conclusion, the stream wont deflect a lot. Ethanoic Acid 5 cm of deflection In the case of this molecule, we can see 2 O atoms which in total are left with 3 lone pairs which create a gigantic negative center. The rest of the atoms of the molecule arent capable of dealing with these forces so the molecule turns out extremely polar. This is why we can see a very big deflection in this case. Ethyl acetate 3 cm of deflection This is a moderately polar molecule which shows a medium deflection of the stream. This is because although it has 2 O atoms one of them located on the top of the molecule, the lone pairs of these O atoms cant exert that big amount of negative force as to create a very polar molecule. Another factor is the presence of H and C atoms in both sides of the O atoms which balance the forces of the lone pairs. In conclusion, although its a polar molecule, due to the position of the O atoms and the H and C atoms, Ethyl Acetate didnt deflected that much the stream Ethane-1,2-diol 4 to 5 cms of deflection This molecule is clearly polar because of the great deflection that is caused by it. There are two O atoms each one with a lone pair which creates a very powerful negative center which makes the molecule to be polar. Increasing Order of Polarity Downwards HEPTANE PROPANONE PROPANOL ETHYL ACETATE ETHANOL DISTILLED WATER ETHANE-1,2-DIOL ETHANOIC ACID Camilo Lovera Trujillo Testing Liquids for polarity Evaluation / Improvements: Limitations / Errors Improvements * Bad smell of substances. * Many of the substances we were working with, had a very strong and bad odor which spread all the way over the class. Due to this smell, many of the students found difficult to concentrate and to be able to record correctly the deflection of the streams. Its better if the students wear any type of mask or mouth covering so that focusing of students isnt affected by the smell. * Electrically-charged rod * For being able to deflect the stream of the substances it was necessary to have an electrically charged rod which could attract the stream However, is difficult to keep a fair test in charging the rule or the rod because it was possible that in some cases, the rod was more charged than others. A possible solution to this is to change the rod for a magnet or and object which is already magnetized so that the same attraction force is kept during all the experiment and no possible inaccuracy in the deflection of the streams can happen. * Deflection * The deflection, in some cases, was difficult to record. Unfortunately, we had no instrument to measure the deflection but our own eyes. It was possible to use the ruler but it was also very difficult as everything happened very fast. Due to this, there might be some inaccuracy in the results as they were recorded with what we saw and estimated to be the deflection. Maybe a way to help recording more accurately the information is to use instead of a beaker, a kind of deep transparent tray placed over a ruler so that is easier to measure the deflection Camilo Lovera Trujillo Testing Liquids for polarity Conclusion: In conclusion, this practical helped us to find the relationships between the Lewis structure or the molecule structure and the deflection the substances caused when they were near to an electrically-charged rod. From the observations and results we can also conclude that the C atoms reduce the polarity of the molecules as they created positive center in the molecule. However, it was thanks to the O atoms n most of the molecules that their polarity was considerably increased as they were left with lone pairs which helped to create negative center even bigger than the positive ones and due to this, deflect more the streams. On the other hand, theres a final conclusion to be made and is about the order of the polarity. Acids are the most polar substances just after the amides. In the case of Ethanoic Acid, we can see that it makes part of the most polar substances tested in this experiment as a result of the H bondings and the presence of the 2 atoms of O. Going down the list we will f ind: Alcohols, Ketones, Aldehydes, Amines, Esters, Ethers and Alkanes. Camilo Lovera Trujillo Testing Liquids for polarity Bibliography for Images of Lewis Structure and Molecular Structures: * http://www.chem.purdue.edu/gchelp/molecules/heptane.gif * http://www.uni-saarland.de/fak8/schneider/anichem/struktur/ethanol.gif * http://www.fisicanet.com.ar/quimica/organica/ap1/propanol01.gif * http://www2.open.ed.jp/data/37561/01/1221system/images/CH3COCH3.jpg * http://scienceaid.co.uk/chemistry/organic/images/ethanoicacid.jpg * http://www.steve.gb.com/images/molecules/alcohols/ethane-1,2-diol.png Bibliography for additional Information: * http://www.elmhurst.edu/~chm/vchembook/213organicfcgp.html

Internet - Ethics of Hacking Essays -- Exploratory Essays Research Pap

Privacy Risks of Internet Wiretapping      Ã‚  Ã‚   Abstract: In recent months, the FBI has taken steps to implement an Internet wiretapping scheme called Carnivore.   This paper discusses the possible risks of this system with respect to personal privacy, analyzes the technical flaws of the system that produce these risks, and discusses recent US Legislation to relax the statutory restrictions on its deployment and use.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   On September 11, 2001, a group of terrorists carried out a methodically planned and almost perfectly executed attack on major sites in the United States, toppling two of the nation's highest buildings.   Two days later, on September 13, the US Senate unanimously approved legislation that may serve to topple one of its greatest freedoms: the right to privacy.   This legislation, which its drafters Orrin Hatch (R-UT) and Dianne Feinstein (D-CA) dubbed the "Combating Terrorism Act of 2001," would loosen restrictions on FBI wiretaps, including its nascent "Carnivore" Internet surveillance system [1].   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Carnivore is a system introduced by the FBI to provide it with "a 'surgical' ability to intercept and collect the communications which are the subject of a lawful order while ignoring those communications which [it is] not authorized to intercept" [2].   It works in a manner similar to a network packet sniffer, which intercepts and copies all bits of information that pass through a network.   It differs from a normal packet sniffer, however, in that it is designed to distinguish from the noise those bits of information which apply to a specific court order [2].     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There is nothing new about the FBI conducting surveillance; what disinguishes Carnivore from past methods of surveillance... ...Answers."   http://www.pbs.org/cringely/pulpit/pulpit20000713.html, 13 July 2000. 4. Wingfield, Nick, et al.   "Earthlink Just Says No to FBI's Carnivore."   http://www.zdnet.com/zdnn/stories/news/0,4586,2603945,00.html, 14 July 2000. 5. http://www.aclu.org/action/carnivore107.html: An "Action Alert" from the American Civil Liberties Union urging people to speak out against Carnivore. 6. http://slashdot.org/comments.pl?sid=6534&cid=933650: A comment from a semi-anonymous reader of the open-source advocacy site Slashdot.org. 7. http://www.senate.gov/legislative/vote1071/vote_00279.html: An official record of the voting that took place on the "Combating Terrorism Act of 2001," legislation that was introduced into the Senate. 8. http://www.fbi.gov/hq/lab/carnivore/letter3.htm: A letter to the Los Angeles Post from John E. Collingwood, an FBI spokesman

Report on Telstra Marketing Strategies Essay

AbstractMarketing strategies are the main drives for promoting a company’s products to increase its sales and to build its brand. With regards to competition, a company needs to strengthen their marketing strategies to stay competitive. With the intense competition in the telecommunication industry, marketing is an important element in Telstra to build its presence in the community. This report seeks to analyse Telstra’s marketing strategies and identify critiques help to point out the areas of development for Telstra. IntroductionFormed in 1901, Telstra is Australia’s oldest and largest telecommunication service provider, with a market share of 74.5%. Telstra was partially privatized by the Commonwealth Government in two public offerings in 1997 and 1999. Due to government deregulations September 2002, Telstra has begun to open itself to more competition and the company’s business has turned to be more transparent. Its current principle activities include a wide array of telecommunication and information products and services. As Telstra services a wide demographic of customers, their products are segmented according to different target markets. Market SegmentationUnder the management of its new CEO, Sol Trujillo, Telstra is aimed towards understanding and satisfying its customer needs (Shanahan 2006). New market research is to be conducted to satisfy different customer segments who had demonstrated different needs from the broader telecommunications industry. He mentions that, ‘when the market research had been completed, Telstra would have interviewed over 90,000 consumer customers and created a small business ‘panel’ of 16,000 businesses’. This thorough market research is being conducted as it was shown that there is a reducing market in the mobile segment (Corner, 2006). Marketing Strategy AnalysisAs Telstra is involved in the telecommunications and information services industry, the marketing strategies will be divided and analysed according to their respective industries. Telecommunication IndustryProductTelstra provides various products and services in the telecommunications industry. Among them are landlines, mobile phones and the internet. LandlinesTelstra owns and manages most public switched telephone network (PSTN) services. Most of Telstra’s revenues are generated from fixed-line services. However, its revenue from its fixed-line services has been declining due to the reduced number of local calls made. Among the fixed line products and services offered by Telstra are the business line plans, fixed and rental phones. Mobile PhonesTelstra has two core services in mobile phone communication – post-paid and pre-paid mobile phone plans. The company provides products such as mobile phones. As these mobile phone sales are a relatively small part of the total revenue these phones are to be viewed as a means to sell more plans. As Telstra emphasises on providing the latest technology in the industry, it has recently introduced its Next G network, which claims to be the largest, fastest mobile broadband network. Their mobile phone plans work as a base for beneficial segmentation. The casual plan allows for more flexibility for change, while the phone plans offers the added benefit of including a handset. InternetTelstra has a wide variety of Internet services, which is offered to a wide demographic of customers. Among the products offered are: dial-up, cable internet, ADSL, wireless, and satellite. Telstra brands its Internet service as Bigpond. With Bigpond Broadband, the internet is provided at a blisteringly fast speed. For more traditional Internet services, Telstra also offers dial-up and ISDN services. With these services, Telstra has segmented each service through pre-paid and business group plans. Its ISDN service is targeted to people with limited broadband availability. CritiquesTelstra seeks to increase its customer experience and satisfaction through reward programs and product bundling. Telstra has designed telecommunication plans that offer more options, value and control to meet the customer’s needs. One such example is that it offers the latest fixed phones that take some of the best features from mobile phones, such as address book and caller ID. Through product bundling, Telstra is able to package a combination of these services into one large offering and single bill service, which makes its mobile products more attractive for consumers. Although Telstra boasts on having a stable and reliable internet connection, its internet speed has been observed to perform poorly. According to ACCC chairman Graeme Samuel, â€Å"Telstra’s competitors have been offering ADSL2+ since 2005, but until now Telstra’s fastest DSL offering was a mere 1.5 megabits per second (mbps)†. It’s reluctance to switch to ADSL2+ has been based on the fear that the Australian Competition and Consumer Commission would â€Å"declare† it, thereby giving competitors access to ADSL2+ at controlled prices (Barker, 2006). Telstra does not use much of traditional advertising for fixed-line products and services such as billboards, banners and digital banners, but rather it spends most of its advertising on new products and services such as BigPond Broadband and the Next G network. This is made possible as Telstra monopolizes the landlines in Australia, and people would still use its fixed-line products and services. Telstra should continue doing this and to continue to spend more in marketing its new products and services to meet the demand of the emerging market. Given this, Telstra is gaining the demands for both its fixed-line and new products and services. PriceTelstra is focused on product line pricing, where products within the same product range are priced differently, depending on its features and benefits. This price discrimination is to assist Telstra in maximising their turnover and profit. LandlinesBusiness line plans are priced at $99.90 per month (including monthly Line Rental), where the customer can get unlimited local and STD calls and valued rates on calls to mobiles. For fixed home phones, the price ranges from $60 to $500. The average pricing for rental phones includes the provisioning fee of $20 plus $3.00 per month for rental. Mobile PhonesTelstra’s mobile services are priced according to mobile phone plans, with the model of the phone being the main determinant of their price, where the greater the features of the phone, the dearer the price. As Telstra is by large a service oriented company, they emphasise on communicating more on the benefits of their services, such as covering most parts of Australia and its supplementary services and network stability. InternetThe Bigpond Internet is priced according to the type of infrastructure used. For example, it’s prepaid dial-up lines have a fee range of $2 to $19.95 for a validity of up to 45 days, while their wireless service price ranges from $29.95 to $199.95 on a 12 month contract. CritiquesA comparison of the pricing component of Telstra’s marketing strategy with offerings from competitors such as Virgin and Optus reveals that Telstra does not always have the lowest rates. For example, Optus offers a cable connection of 20GB for $79.95, where as Telstra offers it for $99.95. Comparing the plans Optus has a better price in almost every internet product than Telstra. In addition to that, Optus provides free initial time for one or two months on a variety of their internet connections which lacks in Telstra. Telstra also has a slow internet speed compared to Optus. From Telstra’s mobile plans, its 24 month long phone plans provide the lowest call rates out of Telstra’s offerings while the two shorter member- and casual plans have more expensive call rates. Due to its wide network coverage, Telstra emphasizes on this feature, rather than pushing their price as their primary selling point. On the other hand, the company is trying to attract price conscious consumers with its money back promotion for pre-paid mobile plans. In mid-July 2005, Telstra launched a major advertising campaign, where they promote the benefit of gaining credit for doing nothing but talk. Customers can gain up to an extra $50 in call credit each month, 5 cent extra for each incoming minute and 1 cent extra for every outgoing minute. This promotion campaigns are created to outdo the competition from Optus and Vodafone. They engaged in price war in order to offer the best options. Here, customers are  benefiting from lower prices, but unfortunately it is not likewise for these companies. Here, the government’s implementation of the ceiling and floor price for telecommunications regulation is significant to avoid further price war. PlaceTelstra’s telecommunications products and services are widely available throughout Australia. Telstra has 115 owned Telstra branded stores and 153 licensed shops, with two of its largest licensors being the mobile phone chain Crazy John’s and Australia Post. In addition, the company also has a compelling web presence with a complete online shop for the purchasing of mobile phone plans, pre-paid refills, handsets and supplementary services such as ring tones and games. Telstra boasts of a strong internet presence, with its network covering almost 98% of the population, providing internet service to even the remotest area in Australia. CritiquesTelstra shops and dealers are strategically located across Australia. It attends to the need of the people in their respective area. Apart from its own dealers and shops, it also has Crazy John as its exclusive mobile phone dealers which are very reputable and successful dealers. Telstra definitely has the edge over its competitors in terms of numbers and locations. PromotionTelstra promotes its products through media, out-of home billboards and also through their in-store value-added product offerings. For example, the promotion of the Bigpond is done in variety of ways, such as using humor and celebrities through their advertisements and electronic billboards in train stations, advertisements on trams, and also on their website. Telstra also promotes their products and services through providing value-added components to attract customers and promote customer loyalty. For example, Telstra uses loyalty programs such as ‘Telstra Rewards’ for landlines. This loyalty program entitles eligible customers to receive a 5% or 10% discount off eligible calls and charges. It is also observed that product bundling is commonly used in Telstra as a means of attracting customers to sign up for their products and services at a cheaper price. For example, product bundling is targeted to families, where families are given the option of combining their Telstra bills at a cheaper price. Telstra also provides discounted Bluetooth headsets with selected fixed phones in its product offering. Telstra promotes heavily on its mobile phone offering through service improvements, such as covering 96 percent of Australia with its GSM network and 98 percent with its CDMA network. CritiquesTelstra is one of the country’s largest investor in out-of-home advertising, spending more than $A9 million during the first six months of 2005. Despite being one of the largest spenders on advertising, Telstra has to be wary of Optus, its close competitor in fixed-line service. Although revenue from its fixed-line services have been declining due to the increased dependence of mobile phones and the internet, little has been done to promote Telstra’s fixed line services. Again this is because more emphasize is being put into promoting its new products and services, and also the fact that fixed-line is declining in demand. Telstra billboards were located in the heart of the cities and traffic for people’s easy access. PeoplePeople are greatest asset for Telstra. In selling and marketing, Telstra aims to attract the best people by keeping them contented and encouraging them to grow and improve. Telstra develops their staff through a sophisticated development framework, including online development courses, frontline manager and leadership programs, and a comprehensive range of options that develop technical and interpersonal skills. Telstra strives to build a culture that respects and harnesses the individual differences that all people bring to an organization. Through the Telstra Business Principles and the Code of Conduct standards of appropriate business and ethical behaviors are valued and expected from all employees. CritiquesThrough mystery shopping and observation, the sales staffs are good at communicating. They are knowledgeable about the products and services featured. Telstra has a diversity of staff consisting from various non-English speaking backgrounds. This portrays Telstra’s success in maintaining its image as a company that values diverse workforce in order to  meet the customers’ needs. ProcessThe process of applying for Telstra’s telecommunication products and services are relatively easy, where customers can go through Telstra shops and dealers and also through the Internet. The process involves interacting with Telstra’s sales team and providing relevant documents when applying for their products. However, the mystery shopping revealed that the processes of the new users’ application for the latest technology next G network took a longer time to be completed which is due to unfamiliarity with the new product. Physical EvidenceProducts such as telephones, mobile phones and Internet hardware such as modems and routers are provided by Telstra. These products are often offered as value-added components to their service for customers when signing up with Telstra. Being a large establishment in this industry, Telstra has a strong 24 hour customer support, which provides assurance to consumers that Telstra are reliable. 2.Information servicesBeing a telecommunications provider, Telstra complements this service with a directory service, through Yellow Pages, White Pages and the Trading Post. Due to the increasing dependence on the internet, Telstra has designed Sensis as a search engine to bring together listed businesses in the directory under one umbrella. Product/ServiceTelstra’s information services operate under the brand name Sensis. Sensis is designed as a search engine for Australians, bringing together businesses listed in the Yellow Pages, White Pages and Trading Post under one search engine. It acts as a platform that brings together businesses and customers. Sensis has a large network partner, which includes some of Australia’s more popular websites, such as CitySearch and Whereis. CritiquesSensis should be commended on trying to build a reliable circle of trust through their partner networks. With these alliances, Sensis is able to build up its brand through popular websites and establish a high standard  of reliability. PriceSensis has its own unique pricing strategy, with BidSmart, which acts as a method that determines the priority of each business listed in a particular search. A company/business with a higher bid for listing in sensis.com.au will appear first compared to other businesses that have a lower bid with the same search phrase. At the end of the month, the price paid by each business is determined according to the number of ‘hits’ the websites get from search traffics. CritiquesThis pricing strategy is suitable for Sensis. Being a pioneer in providing directory services through the Internet, Sensis is able to create value for its advertisers, by allowing them to pay according to the number of ‘hits’ obtained. This is a good establishment for Sensis as it is able to attract more businesses to advertise with them without burdening the businesses with a fixed price as they continue to build the Sensis brand to attract more searches. PlaceSensis is available on the internet and is linked with their network partners. Recent collaborations with carshowroom.com.au are aimed to increase its recognition and customer traffic through the website. CritiquesTransferring Yellow Pages and White Pages to the internet under Sensis is a good move as people are now depending on the internet for faster information. In addition to that, people are not burdened with the hassle of the printed version of these two directories which are bulky and time-consuming when searching for information. PromotionSensis promotes itself by collaborating with websites such as carshowroom.com.au to increase its presence in the marketplace. Sensis’ public relations have also helped gain recognition through press releases and conferences. In addition, Sensis has published a book, Small Business, Big Opportunity and a new website for small businesses to aid Australian businesses to optimize their marketing and advertising skills. CritiquesAlthough Sensis does not focus on marketing through billboards and media advertisements, their logo can be found on Telstra websites and also on their partner network websites that aims to provide a level of interaction between their partners and Sensis. PeopleSensis is recognized as one of Australia’s leading employers, who strongly encourage an environment of learning, innovation and enjoyable. Behind these employees is a strong support system – its board of directors and executive team leaders who overlook the direction of the business. CritiquesThrough a phone interview enquiring Sensis’ service, the customer service staff was knowledgeable regarding the processes required to sign up for their services and was also friendly and helpful in providing advice on how to advertise on Sensis. ProcessThe process of signing up to advertise on Sensis is relatively straightforward with a step-by-step process. Businesses/advertisers would need to register with Sensis before submitting their advertisement to the Sensis search engine. These clients are given the option of choosing among 3 advertising packages to aid in their advertisement presentation. Other websites can form partnerships with Sensis through inserting a Sensis link onto their website. This can be done by downloading a program which integrates the link onto the website. CritiquesThis strategy is good as it provides a level of flexibility and control for clients. With the three types of packages, Sensis is able to attract a wider demographic of businesses to advertise with them as they will be able to address different business needs. Physical EvidenceSensis is available on the Internet, with approximately 100,000 searches per day. According to statistics, Sensis serves almost 13 million users every month and about 150,000 online advertising customers advertise with Sensis. CritiquesAlthough Telstra aims to make Sensis one of Australia’s premier  search engine, many people are unaware of the existence of Sensis as it has only been advertised through the Telstra website and their partner network search engines. Consumers are not aware of the significance of the Sensis logo on these websites, hence decreasing internet hits. Market research shows that Sensis is the 5th visited local search engine in Australia, with 0.39% market share. Although launched in 2004, Sensis has yet to make a big impact in the Australian internet scene. Due to the transition of White Pages onto Sensis, search engine results have been quite inaccurate, affecting its reliability and popularity (Jones, 2006). ConclusionAs the report progresses with the information about Telstra’s main products and services under two main industries; 1) Telecommunication industry and 2) Information services, Telstra’s marketing strategies are being critiqued using the marketing tool, the 7 P’s framework. In the telecommunication industry, Telstra’s marketing is more on media, billboards and value-added components. Also, it engages more in promoting its new products and services to capture the emerging market. Also, Sensis has helped Telstra to increase customer usage of the directory, thus the Telstra website which leads to a comprehensive information. In essence, the marketing strategies in its telecommunication industry is currently in good practice but its information service needs further promotion to create more reliability and data accurateness. References Barker G. 2006, Telco finally gets on ADSL2+ bandwagon, The Age, viewed 11 December 2006, Corner S. 2006, Telstra’s grand plan to know and serve its customers, ITWIRE, viewed 13 January 2007, Jones M. 2006, Sensis revs engine but Google still rules, Australian Financial Review, viewed 2 January 2007, Government Introduces Laws to Boost Telstra Competition, The Age.com.au, 26 September 2002, viewed on 20 December 2006,Optus, viewed 9 January 2007 Shanahan J. 2006, Consumer-centricity: An idea whose Time Has Come, Australian Marketing Institute, viewed on 5 December 2006, Sensis, viewed 10 January 2007, Telstra, viewed 9 January 2007

Hawthorne effect Essay

In today’s competitive climate lots of business owners are trying to get more from their workforce at the same time however their employees are trying to get more from their jobs. Reward and recognition programmes are one way that employers can motivate their staff into changing their key behaviors and work habits, thus benefitting the business. At the same time these schemes can also give the employee that little bit extra they are looking for from job. Motivation and reward are closely linked and there have been many credible theories written on the subject. It is widely recognised that human beings have a need to feel valued, both in their home lives and in the work place. To keep people motivated they need to be encouraged, rewarded (where appropriate) or recognised in their endeavors. One of the most valued of the motivation theories was written by Abraham Maslow from the USA back in the 1950’s. As part of his study into motivation Maslow developed a five tiered hierarchy of needs. He argued that the way to motivate individuals in the workplace and indeed in life is to satisfy the need sets one by one and in order. The first of the need sets and the most basic are the biological and physiological needs. These are survival requirements ingrained into us and evolved with mankind for tens of thousands of years, things such as food, shelter, warmth etc. In Maslow’s model it’s these needs that need to be satisfied before anything else, for example there is little point offering status as a motivator, when the individual has not yet satisfied basic requirements such as achieving a livable wage in order to eat, secure shelter etc. Reward Systems Peformance at Mark-it-Down Co Ltd is not what it should be and it has been decided between senior mangement and the Human Resources department that the introduction of a reward scheme is whats required to motivate the workforce and improve performance overall. The team in charge of deciding on the reward system to implement have come up up with the following suggestions: Variable Pay/Bonus Scheme A scheme of variable pay is one possible solution for the supermarket. In this scheme a portion of the employee’s pay would be considered at risk. This portion of the wage will be rewarded according to the performance of the company as a whole, on the basis of personal acheivement or based on the results of a department or team (this would probably be the most effective for this type of commercial business) Targets will be set at the beginning of a specified period (per annum is the common period) at the end of this period depending on the how well the targets have been met, a percentage or full quantity of the â€Å"at risk† part of their pay will be paid to the individual. This payment could take a few different forms, possibly a cash bonus, a quantity of stock or shares in the business. Whilst monetary reward has been proven to be effective and can encourage hard work amongst a team or individually, it has the disadvantage of impacting on profit made by the supermarket, for example if the grocery team meet their target for keeping the produce displays replenished to a defined level, then the whole grocery team will have earnt the bonus which must be paid from the profits. You also may have a situation where part of the workforce become demotivated, if their team or they personally have missed out on a bonus. Bonus and pay based rewards are considered differently depending on which motivation theory you study. For example in Maslows hierachy of needs, financial remuneration is only mentioned within the first tier of the hierachy which covers the most basic and obvious survival needs (physiological needs) Money was not considered by Maslow be a long term motivator. Frederick Herzberg considered financial reward to be amongst his â€Å"hygiene factors† that is that money in itself is not a motivator but actually will only act as a â€Å"dissatisfier† if the individual feels that their financial expectations and requirements of the role are not being met. In contrast to Maslow and Herzberg, John Stacey Adams might have argued that bonus schemes and pay related rewards can indeed be effective motivators. If the individual percieves that they are gettting a fair input to output balance in comparison to their peers eg, works hard (input) for a pay bonus (output) However that motivation through financial reward might not last. If the individual learns that a colleague or peer is benefiting from a better input to output ratio (eg doesn’t work as hard, but gets paid more) then the individual can quickly become dissatisfied. Promotion The introduction of a promotion programme could be a viable option. If the employee’s are aware that there is a realistic opportunity for them to progress within Mark It Down Co then they will likely feel motivated towards improving their standard of work in the hope that they will be one of the employee’s chosen for promotion. Maslow’s heierachy of needs supports promotion as a motivator, however depending on the person promotion/status as a form of motivation might be quite high up on the tiers and as such it would only work if the tiers below have already been satisfied. There could be several downsides to this however; often with promotion comes a rise in salary for the individual, which will of course impact on any profit made by the supermarket. There might also be a risk of a culture developing within the company whereby individuals take the attitude that they are â€Å"out for themselves† Employee of the Month One of the suggested recognition programmes is an employee of the month scheme. The idea is that all employee’s and managers are provided with a brief form to be used to nominate an employee that they believe deserves recognition (they should also explain the reasons behind there nomination) Due to the nominations for employee of the month being business wide not only is the playing field for recognition level, but there is the scope for recognising excellance in all of the different area’s of the organisation. This reward system could be as low or high cost as Mark it Down Co directors see fit. There is support for this type of recognition reward in Elton Mayo’s Hawthorne Effect theory. Following his studies of workplace behaviour at the Hawthorne Plant Chicago in the late 1920’s and early 1930’s Mayo deduced that emotional factors acted as far better motivators than economical ones, as such a reward scheme of this nature could be very effective indeed, not to mention low cost. On the downside employee of the mon th schemes can have a tendancy to be considered a little cheesy and may require a little effort on the part of the programme managers in order to keep all of the staff motivated to particiate by completing the nomination slips. Pass on Praise Something as simple as passing on positive comments you have heard about an employee direct to the individual can have an extremely motivational effect. Again the hawthorne effect supports this belief. The praise could passed on by way of email, copying in managers or even with a visit to a senior managers office in order to receive thanks directly. The main advantage of this idea is that it costs nothing and is extremely easy to implement, however it may not be enough on its own, I would suggest that this tactic be used in conjunction with one of the other employee recognition schemes. All of the afore mentioned reward options have the potential to be effective, however the success of the chosen scheme could have a lot to do with the indviduals in nbeed of motivation. For instance in McGregors theory, the two employee types, X and Y differ greatly. What might motivate a Y employee (someone that is naturally happy to take on repsponsibilty and excepts work as part of life) might have the opposite effect on an employee of the X variety (someone that’s avoids repsonsibility and needs to be heavily supervised. The type of employee’s to be motivated should be considered before a motivation and reward scheme is decided upon. Monitoring Performance There are various ways to monitor the performance of your workforce. In the supermarket setting of Mark it Down Co, these could be; Physical: the number of sales made, the number of employee’s served, punctuality or attendance. There can be no disputing these types of performance indicators they are unambiguous and offer a realistic insight into the performance of a team or individual. Qualiative: these indicators are based on opinions and judgements (the view of a supervisor or the such like). These indicators are just as important as physical ones but managers should be careful to ensure that any measures of performance are considered fair by both the employees and employers. Goals and Targets Performance measurement can also be linked to the companies appraisal system, that is performance can be measured by assessing progress made on targets and goals agreed at the previous review. Appraisals are valuable in this respect. In order to effectively monitor performance in this way it is important to ensure that your employees are aware of the difference between target and goal. Goals: These are long term ambitions that should relate to the individual aims for progressing within the company. Targets: These are the steps taken in order to achieve the goal. There is an acronym that can act as a guide for the criteria that any targets should adhere to. They should be Specific, Measurable, Achievable, Realistic and Time bound. There is little point setting targets outside of these parameters. Monitoring progress towards identified goals and objectives as a way of determining who deserves reward does have its pros and cons though. On the one hand it can be considered an easily measurable method of monitoring performance, but on the other (particularly when the goals and targets have been set for a team or group) it could be argued that the fact that a company/team or individual is achieving its set goals and targets is not a true indication of who has made the most effort towards making that happen and as such is not an effective method for identifying who should qualify for reward. This is an important thing to consider when applying motivation and reward schemes, as an incorrect or ill managed monitoring technique could be costly to a business. For example a company will not want to be handing out cash bonuses to a whole team for reaching a set goal if it transpires that 3 out of 5 team members have made no improvement to their work output and had nothing to do with the team’s progress or achievement! When considering target setting as a way of monitoring progress and establishing where reward, praise or recognition should be given, serious thought should be given to how the company plans on pinpointing exactly who has been responsible for progress, both positive and negative. Benchmarking Another way to monitor company performance is to measure its successes and failures against those of other businesses in the same market. For example Mark it Down Co could measure its sales figures against one of its competitors, Lidl for instance. This method is known as bench marking and it’s all about taking the best practices of the highest achieving businesses in the same market and applying them back in the business in question. Job Evaluation Its has been brought to management attention that one of the employee’s at Mark it Down Co believes that he is receiving less salary for the same work as one of his peers. The following two methods can be used to evaluate the jobs of the individuals in question in order to assess whether theses concerns are justified or not. Job Ranking Job ranking is one of the simplest methods of job evaluation. Its considers the job as a whole and ranks it against another whole job within the organisation. This is usually carried out by the raters comparing the jobs using their general knowledge of the roles themselves. The jobs are ranked in order of the difficulty of the job itself or the importance of the role to the company. The procedure is followed for each department and then a comparison of jobs at all levels is made and jobs are given grade levels which define salary groups. The job ranking method is easily understood by all employees and simple to administer, however it does have its disadvantages, this technique is not really suitable for large organisations with complex structures where its is much harder to gain familiarity with all of the job roles. With this in mind it is probably not the solution that should be used at Mark it Down Co Ltd. Point Factor Method The point factor method establishes job values by assigning points to each area within a group of defined factors, below are some examples but there any many different factors that could be defined further and given points in order to be used for job evaluation; Skill: Within this group there might be points available for, experience or training. Effort: The points available for effort might be divided between mental and physical effort. In this method each job is rated using the defined points system. The points are totaled to form the final score for that particular role. From there jobs are grouped into salary grades (jobs with similar points ratings would be placed together in the same salary grade) This method can be tailored to meet the needs of specific companies and is suitable for use within larger organisations where there are a large number of jobs to evaluate. It’s an easy model to work with once it’s in place but can be very expensive and time consuming to develop in the first instance. In my opinion the point factor method would be a the better job evaluation model to use for Mark it Down Co. Job ranking is just too simplistic to cope with the amount of individuals roles at this organisation. The factors I think should be used to develop the point system are as follows; Skill – Experience, Training, Ability, Education Responsibilities – Monetary, Supervisory, Reporting Effort – Mental, Physical Environment – Job Location, Hazard’s In order to establish if the employee in question has a case for querying the wage he is on in comparison to his colleague. His overall score for the above factors should be calculated in order to establish his pay bracket. If the pay grade is the same as that of his colleague then his concerns are justified and his wage should be brought into line. If it is not and he is in a lower wage group then there is no case for a wage increase. Equally if the individuals wage bracket is determined to be higher than that of his colleagues then his wage should be adjusted to reflect as much.

s Speech

Patrick Henry’s address to the Second Virginia Convention calls upon the House to wage war against oppressive British rule instituting it not only as a necessity, but also as an obligation demonstrating loyalty towards their nation and God. Henry’s proficiency in persuading the congressmen directly reflects his use of repetition asserting that they are at the hands of time while providing justification for what may appear to be an extreme measure by announcing that they have put forth every possible effort to prevent war. Henry states that, if we wish to be free; if we mean to preserve inviolate those inestimable privileges for which we have been so long contending; if we mean not basely to abandon the noble struggle in which we have been so long engaged, and which we have pledged ourselves never to abandon, until the glorious object of our contest shall be obtained; we must fight! Implicating that it is of their responsibility and of honor to gain independence from British domination. This also establishes Henry’s serious tone, enforcing the sincerity of his plea persuading the House to declare war. Henry proceeds to dictate the thoughts of the congress through manipulative projections used to produce fear and recognition of his perspective of the situation. Henry observes that, we are apt to shut our eyes against a painful truth, and listen to the song of that siren till she transforms us into beasts. Is this the part of wise men, engaged in a great and arduous struggle for liberty? Are we disposed to be of the number of those who, having eyes, see not, and, having ears, hear not, the things which so nearly concern their temporal salvation? For my part, whatever anguish of spirit it may cost, I am willing to know the whole truth; to know the worst, and to provide for it. During his speech he incorporates many mythological and biblical images as depicted, functioning as a source stimulating consciousness. This exhibits... 's Speech Free Essays on The Dissection Of Patrick Henry\'s Speech Patrick Henry’s address to the Second Virginia Convention calls upon the House to wage war against oppressive British rule instituting it not only as a necessity, but also as an obligation demonstrating loyalty towards their nation and God. Henry’s proficiency in persuading the congressmen directly reflects his use of repetition asserting that they are at the hands of time while providing justification for what may appear to be an extreme measure by announcing that they have put forth every possible effort to prevent war. Henry states that, if we wish to be free; if we mean to preserve inviolate those inestimable privileges for which we have been so long contending; if we mean not basely to abandon the noble struggle in which we have been so long engaged, and which we have pledged ourselves never to abandon, until the glorious object of our contest shall be obtained; we must fight! Implicating that it is of their responsibility and of honor to gain independence from British domination. This also establishes Henry’s serious tone, enforcing the sincerity of his plea persuading the House to declare war. Henry proceeds to dictate the thoughts of the congress through manipulative projections used to produce fear and recognition of his perspective of the situation. Henry observes that, we are apt to shut our eyes against a painful truth, and listen to the song of that siren till she transforms us into beasts. Is this the part of wise men, engaged in a great and arduous struggle for liberty? Are we disposed to be of the number of those who, having eyes, see not, and, having ears, hear not, the things which so nearly concern their temporal salvation? For my part, whatever anguish of spirit it may cost, I am willing to know the whole truth; to know the worst, and to provide for it. During his speech he incorporates many mythological and biblical images as depicted, functioning as a source stimulating consciousness. This exhibits...

Science Fiction Turns Reality essays

Science Fiction Turns Reality essays Hundreds of movies and books are based on the fear for clones. In 1997 Dolly, the first cloned mammal, was created and no longer was cloning considered Science Fiction. The public responses to Dolly the sheep varied but, from President Clinton down, there was almost universal agreement that such a thing must never be allowed to happen to humans(Dawkins 54). Human cloning stirs up the controversy between what is right, what is wrong, and where should society draw the line (Elmer-Dewitt 1). There are arguments for both sides but the con position is considerably stronger. People believe cloning humans is religiously wrong, would diminish the worth and respect of human life, and the medical risks are too high. Where in any religious documentation does it state: thou shall not clone(Elmer-Dewitt 4)? The truth is, cloning is not mentioned in any religious document. To have a religious argument against cloning, people had to read between the lines. According to Paul Ramsey, a board member on the National Bioethics Advisory Commission (NBAC), cloning humans would express the sin of pride or hubris(166). The Roman Catholic Church also agrees with this idea and furthers the argument saying human beings should not probe the fundamental secrets or mysteries of life, which belong to God(NBAC 168). While many people disagree with the Bible saying it is not a scientific or reliable source to base arguments on, 74% of the 1005 Americans that took the TIME/CNN poll in 1997 believe cloning is against Gods will (Human Cloning: Ethical Aspects 2/2). These Christians base their beliefs on the teachings of the Bible. Cloning can be considered the act of playing God(1/2). Not only can cloning be view ed as religiously wrong, it can also be looked at as a way to lessen the value of human life. ...

10 Facts About Ribonucleic Acid (RNA)

10 Facts About Ribonucleic Acid (RNA) RNA or ribonucleic acid is used to translate instructions from DNA to make proteins in your body. Here are 10 interesting and fun facts about RNA. Each RNA nucleotide consists of a nitrogenous base, a ribose sugar, and a phosphate.Each RNA molecule typically is a single strand, consisting of a relatively short chain of nucleotides. RNA can be shaped like a single helix, a straight molecule, or may be bet or twisted upon itself. DNA, in comparison, is double-stranded and consists of a very long chain of nucleotides.In RNA, the base adenine binds to uracil. In DNA, adenine binds to thymine. RNA does not contain thymine - a uracil is an unmethylated form of thymine capable of absorbing light. Guanine binds to cytosine in both DNA and RNA.There are several types of RNA, including transfer RNA (tRNA), messenger RNA (mRNA), and ribosomal RNA (rRNA). RNA performs many functions in an organism, such as coding, decoding, regulating, and expressing genes.About 5% of the weight of a human cell is RNA. Only about 1% of a cell consists of DNA.RNA is found in both the nucleus and cytoplasm of humans cells. DNA is only found in the cell nucl eus. RNA is the genetic material for some organisms which dont have DNA. Some viruses contain DNA; many only contain RNA.RNA is used in some cancer gene therapies to reduce the expression of cancer-causing genes.RNA technology is used to suppress the expression of fruit ripening genes so that fruits can remain on the vine longer, extending their season and availability for marketing.Friedrich Miescher discovered nucleic acids (nuclein) in 1868. After that time, scientists realized there were different types of nucleic acids and different types of RNA, so there is no single person or date for the discovery of RNA. In 1939, researchers determined RNA is responsible for protein synthesis. In 1959, Severo Ochoa won the Nobel Prize in Medicine for discovering how RNA is synthesized.

Wildlife Photography for the Amateur Essay Example | Topics and Well Written Essays - 3000 words

Wildlife Photography for the Amateur - Essay Example This passion must have also been through vast experiences with nature, though trekking, mountain climbing, biological studies, or even habitual adventurism. Subject matter refers to the focus, the topic, or the object and image of the photographer's interest. In wildlife photography, subject matter refers to any living, non-living or moving object in the wildlife, but mostly, the animals. The subject matter like any topic of conversation can be tackled in various ways. For time specified, the subject matter may be shoot during night, at dawn, at noon, break of dawn, dusk, day time, all the time except when there is disruption of the natural existence of the subject and its environment, or there is much more danger than can be handled. For themes, subject matter may be viewed and shot when resting, sleeping, eating, basking in the sun, attacking a prey, gathering food, walking, or any interesting act the subject may be doing which the photographer may find novelty, or interest. Wildlife photography... The Elias and Katmai National Parks of Alaska (Donahue, 2003) provide for the best locations of sighting, and shooting Grizzly or brown bears. Both parks provide a wide range of landscapes that include wild Brooks River, snowy vastness, forest, hilly or mountainous as well as rocky terrain. The bears, either solo, in group, in family, and in action provide the perfect subjects as they eat berries, patiently wait for the catch, chase gulls, fish for salmon by the falls, climb hills or mountains, or tackle the cold, wild water. Sufficient knowledge about the terrain, as well as about bears must be born in mind by the amateur photographer prior to traveling and taking photos of this subject. It pays to be with a professional guide or another professional photographer to embark on a doubly dangerous a mission as taking photos of bears in Alaska. Frost-bite, the rugged terrain, as well as the possibility of being attacked by the subject must be of foremost consideration. With proper distance and the equipment support which necessitates long-range telephoto lenses, take the subject in their best forms or actions. The bears of Alaska provide for revealing photos of "family" among the beasts, diversity of their sustenance, as well as the skills and patience they exhibit in catching their fish meals. Bears are also surprising subjects as they already have learned how to dive in order to catch food --- the salmon. At times, they may also exhibit emotive acts as caring and playing with their cubs, as well as guiding them towards independence. B Lions or Cheetahs in Africa The Sub-Saharan Africa, the Kruger National Park, Tanzania, and the Shamwari Game Reserve of South Africa provide for a wide choice of subjects that include rhinoceros, zebras, giraffes,

Response to classmate Essay Example | Topics and Well Written Essays - 250 words

Response to classmate - Essay Example 144). Rules and regulations should not just apply to particular individuals but everyone. I agree with you that individuals are not homogenous and are bound to behave contrary to the set moral obligations. I agree with your point of view because I believe that moral principles are binding to everyone in the society irrespective of status or religion. I agree with the utilitarian theory which states that humans are bound by the moral ethics to understand the consequences of their actions (Boss, 2015, pp. 282). The essence of duty is moral decision-making. It is important to note that some actions are morally essential regardless of the inherent consequences. Boss (2015) notes that performance of duty should be based on goodwill. I agree with this point of view because some people act based on a reward system or some form of punishment (Boss, 2015, pp. 288). Rights ethic is the defining standard through which humans derive protection of dignity and

Customer Relationship Management Essay Example | Topics and Well Written Essays - 2750 words - 1

Customer Relationship Management - Essay Example This research will begin with the importance of customer-centeredness. Businesses need to remember that nowadays, customers are more intelligent, well-informed and therefore more demanding than they ever were before. The Internet gives customers access to more information, and this allows them to educate themselves about products.   Therefore, they are intensely aware of what they have come to expect. In order to make sure that businesses of today can be successful, the business needs to make sure it is â€Å"customer-centered.† This implies a movement away from the former business focus of â€Å"process centered.†Ã‚   This shift means that businesses need to reorganize their focus by implanting a strategy geared toward success factors of the process, technology, people, and environment.   Management process will need to be examined and reviewed in order to make sure that wonderful and effective customer service is being provided. Businesses can gain an edge nowaday s if they are able to form management that focuses on good customer relationship skills.   This is often referred to as customer relationship management or CRM. The notion with CRM is to make sure the focus of the organization is the customer. Therefore, in order to make the company more customer-centered, it is important to ensure that all employees in the business contribute to the customer in the end.   Businesses that have been able to use this concept with success bring together the processes of people and technology.  

Anti-competitive Behavior of the Wisconsin Chiropractic Association Essay - 3

Anti-competitive Behavior of the Wisconsin Chiropractic Association - Essay Example The FTC functions as an equalizer between the vulnerable consumers and the wealthy and powerful businessmen and corporations. It serves as a monitoring agency in the regulation of commodity prices. It also serves to protect businesses from each other by giving all of them fair and equal opportunities to trade their wares in the consumer market. Public policy considerations against anti-competitive behavior revolve around keeping the prices of commodities and services affordable to the public while still achieving a high level of quality in goods and services. The FTC monitors the consumer market for possible violations in anti-competition and anti-trust policies. This monitoring is done with the help of the consumers. Consumers are encouraged to report unfair competition practices of businesses and industries. Through the FTC, many industries are encouraged and motivated to produce high-end goods and services while still making them available to the consumer at affordable prices. The public has the right to expect an assortment of choices in their goods and services. It also has the right to be protected against businessmen and corporations who may take it upon themselves to agree about prices in order to manipulate the market. The public has the right to be protected against monopolies. Monopolies restrict the public’s right to avail of similar products traded by other companies. This practice restricts the participation of industries in similar trading lines controlled by more dominant corporations.

Aristotle Essay Example | Topics and Well Written Essays - 500 words

Aristotle - Essay Example Aristotle argues that genuine understanding of a thing requires a grasp of why that thing is necessarily as it is. Such understanding is best facilitated by or represented in a demonstrative argument. We must proceed deductively from premises more absolutely intelligible than the conclusion to the conclusion by way of a causally explanatory middle term. The premises of demonstrations are themselves indemonstrable and serve as starting points or first principles (archai) within the given domain of inquiry. According to Aristotle, we arrive at these principles by direct derivation from experience, by what is sometimes called "intuitive induction" (epagoge), the results of which are grasped by a special intellectual capacity, nous. Let us follow Aristotle and say that every dialectical argument is either a syllogism or an epagoge (Topics I 12). By 'a dialectical argument' let us mean, as Aristotle does, any argument put forward in conversation, proceeding on premisses admitted by the other party, and not requiring any special knowledge. It follows that every Socratic elenchus is a dialectical argument.

Law Essay Example | Topics and Well Written Essays - 1500 words - 9

Law - Essay Example Project management and using media within his practice is another part of his practice. Generally, the paramedic becomes a highly respected member of the community rather than turn out to be an anonymous person. His work and the speed with which he responds to a call together contribute to the picture of a saviour. The professionalism, the awareness of conforming to the multidisciplinary team and accountability make him what he is in the community (Mulholland, 10th NRHC). â€Å"Rural community engagement, emergency care, scope of extension of practice and primary health care† (RESP) have been included within the job description of a paramedic in the Australian Council of Ambulance Authorities (AAA.). The paramedic makes decisions of life and death under stress. However his practice does not only include only medical decisions (Steer, 2007). Culture, law and ethics problems infiltrate it creating impromptu problems which need to be solved under extreme pressure. Consent for adopting an intervention would depend on the patient. Refusal of care is a major problem that can stop him in his tracks (Steer, 2007). The paramedic must expect these and act shrewdly if he is to save that patient. His skillful application of the necessary rules or laws should smoothen the process. The patient could be in an inebriated state which can be interpreted as incompetence for giving consent. The situation can be explained and the possible reasons for the wheeze which has occurred. The outcomes too may be related. If the person does not still provide valid legal consent, the paramedic is facing the â€Å"Recipe of Difficulty†. He can enquire if the wheeze had occurred earlier and whether it is a habitual event. I f so, the patient may have the necessary medicines or inhaler with him to overcome the wheeze, the cause of which could be just bronchial asthma, and he may not have taken them when he was seen. The paramedic can encourage him to take the medicine or inhale

Aristotle Essay Example | Topics and Well Written Essays - 500 words

Aristotle - Essay Example Aristotle argues that genuine understanding of a thing requires a grasp of why that thing is necessarily as it is. Such understanding is best facilitated by or represented in a demonstrative argument. We must proceed deductively from premises more absolutely intelligible than the conclusion to the conclusion by way of a causally explanatory middle term. The premises of demonstrations are themselves indemonstrable and serve as starting points or first principles (archai) within the given domain of inquiry. According to Aristotle, we arrive at these principles by direct derivation from experience, by what is sometimes called "intuitive induction" (epagoge), the results of which are grasped by a special intellectual capacity, nous. Let us follow Aristotle and say that every dialectical argument is either a syllogism or an epagoge (Topics I 12). By 'a dialectical argument' let us mean, as Aristotle does, any argument put forward in conversation, proceeding on premisses admitted by the other party, and not requiring any special knowledge. It follows that every Socratic elenchus is a dialectical argument.

H&M Marketing Case Study Example | Topics and Well Written Essays - 1250 words

H&M Marketing - Case Study Example Fashion adopted by H&M is usually the one which is the ongoing trend in the society. It can be clearly seen through the massive budget allocated to the marketing sector that H&M is heavily dependent on the marketing campaign that they undergo. 4% of the revenues of H&M are allocated to the marketing campaign. Furthermore, in 2002 a top fashion legend was selected by the H&M to promote its products through marketing. The economical spending of the H&M management does not stand the marketing campaign as the management itself decides to spend a heavy amount on marketing campaigns. This shows that H&M is to a great extent marketing orientated and is heavily dependent on these approaches. Ans2. The efficiency/effectiveness matrix is a tool used by businesses to categorize companies according to their success in strategies and implementation. H&M can be categorized into the 'Thrive' cell of the effective/efficient matrix. The 'Thrive' cell in the matrix usually denotes organizations which are successful in forming and implementing strategies. Similarly H&M shows a sign that it belongs to one of these organizations because of its rapid growth and success. The strategy pursued by them is of the kind which adopts recent approaches to meet the demands of the society. The rapid growth which the company is going through shows a sign of the company thriving in the business sector. It has expanded from a small outlet to 900 garment shops all over the world. And it is known to top the list in terms of expansion with its other competitors. The effectiveness of H&M can be seen in the implementation of the strategies and the efficiency of this effectiveness is also great. Strateg ies pursued by H&M are different from their other competitors and most of the emphasis in these strategies is on pricing, marketing and fashion designing. H&M has incurred great profits in the years and thus best suits in the category of 'thrive'. Ans3. Customer value forms an important aspect of the strategies formed in the business world today. Firms give importance to this very aspect when forming strategies to give the customers a product or service which they desire with a better deal. H&M is known to provide customers with a better deal as required by the customer value. Customers of H&M are highly satisfied with the products they are getting as these products are according to their needs. Not only the desires are being met but also the price at which these desires are being met is exceptional. The designing section of H&M is known to be travelling through out the world to pick up the recent trends in fashion and implement them in their fashion industry. Pricing is marked as an important criterion in the firm as it helps to attract customers towards it. Prices of the H&M products are known to be very low comparatively with other brands. Their motto is a clear sign on their stand on pricing strategies according to the new fashion trends. H&M also makes sure that new trends in fashion are quickly picked up by their designers and provided to the customers. A particular design in the H&M outlets would not be seen for a longer time as it would be removed with the newer fashion designs. Furthermore the same design if provided by other brands would be comparatively higher in price so the customer value is highly considered by the management of H&M. The cheap prices and the latest apparel in

Precepts of Ptah Essay Example for Free

Precepts of Ptah Essay Traditionally, Ptah is the creator and god of Memphis, the capital of Ancient Egypt. Historically, the mythological figure is much more. *** One of the most important gods of ancient Egypt was Ptah of Memphis, a creator god and a director of human destinies. Mrs. Holmbergs study is essentially a reference book based on ancient textual sources and is primarily directed toward the Egyptologist. In the last chapter Mrs. Holmberg wrestles with the origin of the belief in Ptah and exposes the current Egyptological perplexity about the origins of the worship of their historical gods. One leading theory is the notion that the Egyptians from the beginning recognized a supreme being under various names in different places. This being was the one primeval god, the creator god, and the continuing ruler of men and the other gods. In its extreme expression this view is a sort of practical monotheism, since the more important gods are brought together under one theological heading and the lesser gods are made clearly subordinate. The opposing theory is geopolitically evolutionary. This view would argue that the most primitive deities were countless local gods who were gradually reduced in number by the enlarging of political units through conquest and assimilation. As the Egyptian nation emerged, the more successful of these local gods became cosmic forces-in part through political elevation of one cult-center over others, in part through a process of syncretism, and in part through mans attempt to answer the questions of his cosmological and cosmogonic speculation. Mrs. Holmberg tends to hesitate between these two theories, and in the present state of our ignorance about prehistoric origins one can hardly blame her. 1 PTAH – HOTEP Ptah-Hotep a was well – known Egyptian sage (sage of Ptah, per se) that dates from around 2200 BCE. He may even have enjoyed a celebrity status. Whatever his fame, he was an advisor to the King and would have been viewed as a very high ranking official.A collection of precepts is attributed to him, although scholars debate the actual author (and dating) of the document. 1 The God Ptah by Maj Sandman Holmberg Review by: John A. Wilson The Journal of Religion , Vol. 28, No. 3 (Jul., 1948), p. 229 Published by: The University of Chicago Press CP 1 Ancient History Sourcebook: The Precepts of Ptah-Hotep, c. 2200 BCE Precepts of the prefect, the lord Ptah-hotep, under the Majesty of the King of the South and North, Assa, living eternally forever. The prefect, the feudal lord Ptah-hotep, says: O Ptah with the two crocodiles, my lord, the progress of age changes into senility. Decay falls upon man and decline takes the place of youth. A vexation weighs upon him every day; sight fails, the ear becomes deaf; his strength dissolves without ceasing. The mouth is silent, speech fails him; the mind decays, remembering not the day before. The whole body suffers. That which is good becomes evil; taste completely disappears. Old age makes a man altogether miserable; the nose is stopped up, breathing no more from exhaustion. Standing or sitting there is here a condition of . . . Who will cause me to have authority to speak, that I may declare to him the words of those who have heard the counsels of former days? And the counsels heard of the gods, who will give me authority to declare them? Cause that it be so and that evil be removed from those that are enlightened; send the double . . . The majesty of this god says: Instruct him in the sayings of former days. It is this which constitutes the merit of the children of the great. All that which makes the soul equal penetrates him who hears it, and that which it says produces no satiety. Beginning of the arrangement of the good sayings, spoken by the noble lord, the divine father, beloved of Ptah, the son of the king, the first-born of his race, the prefect and feudal lord Ptah- hotep, so as to instruct the ignorant in the knowledge of the arguments of the good sayings. It is profitable for him who hears them, it is a loss to him who shall transgress them. He says to his son: Be not arrogant because of that which you know; deal with the ignorant as with the learned; for the barriers of art are not closed, no artist being in possession of the perfection to which he should aspire. But good words are more difficult to find than the emerald, for it is by slaves that that is discovered among the rocks of pegmatite. If you find a disputant while he is hot, and if he is superior to you in ability, l ower the hands, bend the back, do not get into a passion with him. As he will not let you destroy his words, it is utterly wrong to interrupt him; that proclaims that you are incapable of keeping yourself calm, when you are contradicted. If then you have to do with a disputant while he is hot,  imitate one who does not stir. You have the advantage over him if you keep silence when he is uttering evil words. The better of the two is he who is impassive, say the bystanders, and you are right in the opinion of the great. 2 If you find a disputant while he is hot, do not despise him because you are not of the same opinion. Be not angry against him when he is wrong; away with such a thing. He fights against himself; require him not further to flatter your feelings. Do not amuse yourself with the spectacle which you have before you; it is odious, it is mean, it is the part of a despicable soul so to do. As soon as you let yourself be moved by your feelings, combat this desire as a thing that is reproved by the great. If you have, as leader, to decide on the conduct of a great number of men, seek the most perfect manner of doing so that your own conduct may be without reproach. Justice is great, invariable, and assured; it has not been disturbed since the age of Ptah. To throw obstacles in the way of the laws is to open the way before violence. Shall that which is below gain the upper hand, if the unjust does not attain to the place of justice? Even he who says: I take for myself, of my own free-will; but says not: I take by virtue of my authority. The limitations of justice are invariable; such is the instruction which every man receives from his father. Inspire not men with fear, else Ptah will fight against you in the same manner. If any one asserts that he lives by such means, Ptah will take away the bread from his mouth; if any one asserts that he enriches himself thereby, Ptah says: I may take those riches to myself. If any one asserts that he beats others, Ptah will end by reducing him to impotence. Let no one inspire men with fear; this is the will of Ptah. Let one provide sustenance for them in the lap of peace; it will then be that they will freely give what has been torn from them by terror. If you are among the persons seated at meat in the house of a greater man than yourself, take that which he gives you, bowing to the ground. Regard that which is placed before you, but point not at it; regard it not frequently; he is a blameworthy person who departs from this rule. Speak not to the great man more than he requires, for one knows not what may be displeasing to him. Speak when he invites you and your worth will be pleasing. As for the great man who has plenty of means of existence, his  conduct is as he himself wishes. He does that which pleases him; if he desires to repose, he realizes his intention. The great man stretching forth his hand does that to which other men do not attain. But as the means of existence are under the will of Ptah, one can not rebel against it. If you are one of those who bring the messages of one great man to another, conform yourself exactly to that wherewith he has charged you; perform for him the commission as he has enjoined you. Beware of altering in speaking the offensive words which one great person addresses to another; he who perverts the trustfulness of his way, in order to repeat only what produces pleasure in the words of every man, great or small, is a detestable person. If you are a farmer, gather the crops in the field which the great Ptah has given you, do not boast in the house of your neighbors; it is better to make oneself dreaded by ones deeds. As for him who, master of his own way of acting, being all-powerful, seizes the goods of others like a crocodile in the midst even of watchment, his children are an object of malediction, of scorn, and of hatred on account of it, while his father is grievously distressed, and as for the mother 3  who has borne him, happy is another rather than herself. But a ma n becomes a god when he is chief of a tribe which has confidence in following him. If you abase yourself in obeying a superior, your conduct is entirely good before Ptah. Knowing who you ought to obey and who you ought to command, do not lift up your heart against him. As you know that in him is authority, be respectful toward him as belonging to him. Wealth comes only at Ptahs own good-will, and his caprice only is the law; as for him who . . Ptah, who has created his superiority, turns himself from him and he is overthrown. Be active during the time of your existence, do no more than is commanded. Do not spoil the time of your activity; he is a blameworthy person who makes a bad use of his moments. Do not lose the daily opportunity of increasing that which your house possesses. Activity produces riches, and riches do not endure when it slackens. If you are a wise man, bring up a son who shall be pleasing to Ptah. If he conforms his conduct to your way and occupies himself with your affairs as is right, do to him all the good you can; he is your son, a person attached to you whom your own self has begotten. Separate not your heart from him. But if he conducts himself ill and transgresses  your wish, if he rejects all counsel, if his mouth goes according to the evil word, strike him on the mouth in return. Give orders without hesitation to those who do wrong, to him whose temper is turbulent; and he will not deviate from the straight path, and there will be no obstacle to interrupt the way. If you are employed in the larit, stand or sit rather than walk about. Lay down rules for yourself from the first: not to absent yourself even when weariness overtakes you. Keep an eye on him who enters announcing that what he asks is secret; what is entrusted to you is above appreciation, and all contrary argument is a matter to be rejected. He is a god who penetrates into a place where no relaxation of the rules is made for the privileged. If you are with people who display for you an extreme affection, saying: Aspiration of my heart, aspiration of my heart, where there is no remedy! That which is said in your heart, let it be realized by springing up spontaneously. Sovereign master, I give myself to your opinion. Your name is approved without speaking. Your body is full of vigor, your face is above your neighbors. If then you are accustomed to this excess of flattery, and there be an obstacle to you in your desires, then your impulse is to obey your passion. But he who . . . according to his caprice, his soul is . . ., his body is . . . While the man who is master of his soul is superior to those whom Ptah has loaded with his gifts; the man who obeys his passion is under the power of his wife. Declare your line of conduct without reticence; give your opinion in the council of your lord; while there are people who turn back upon their own words when they speak, so as not to offend him who has put forward a statement, and answer not in this fashion: He is the great man who will recognize the error of another; and when he shall raise his voice to oppose the other about it he will keep silence after what I have said. 4 If you are a leader, setting forward your plans according to that which you decide, perform perfect actions which posterity may remember, without letting the words prevail with you which multiply flattery, which excite pride and produce vanity. If you are a leader of peace, listen to the discourse of the petitioner. Be not abrupt with him; that would trouble him. Say not to him: You have already recounted this. Indulgence will encourage him to accomplish the object of his coming. As for being abrupt with the complainant because he described what passed when the injury was done, instead of complaining of the injury itself let it not be! The way to obtain a clear explanation is to listen with kindness. If you desire to excite respect within the house you enter, for example the house of a superior, a friend, or any person of consideration, in short everywhere where you enter, keep yourself from making advances to a woman, for there is nothing good in so doing. There is no prudence in taking part in it, and thousands of men destroy themselves in order to enjoy a moment, brief as a dream, while they gain death, so as to know it. It is a villainous intention, that of a man who thus excites himself; if he goes on to carry it out, his mind abandons him. For as for him who is without repugnance for such an act, there is no good sense at all in him. If you desire that your conduct should be good and preserved from all evil, keep yourself from every attack of bad humor. It is a fatal malady which leads to discord, and there is no longer any existence for him who gives way to it. For it introduces discord between fathers and mothers, as well as between brothers and sisters; it causes the wife and the husband to hate each other; it contains all kinds of wickedness, it embodies all kinds of wrong. When a man has established his just equilibrium and walks in this path, there where he makes his dwelling, there is no room for bad humor. Be not of an irr itable temper as regards that which happens at your side; grumble not over your own affairs. Be not of an irritable temper in regard to your neighbors; better is a compliment to that which displeases than rudeness. It is wrong to get into a passion with ones neighbors, to be no longer master of ones words. When there is only a little irritation, one creates for oneself an affliction for the time when one will again be cool. If you are wise, look after your house; love your wife without alloy. Fill her stomach, clothe her back; these are the cares to be bestowed on her person. Caress her, fulfil her desires during the time of her existence; it is a kindness which does honor to its possessor. Be not brutal; tact will influence her better than violence; her . . . behold to what she aspires, at what she aims, what she regards. It is that which fixes her in your house; if you repel her, it is an abyss. Open your arms for her, respond to her arms; call her, display to her your love. Treat your dependents well, in so far as it belongs to you to do so; and it belongs to those whom P tah has favored. If any one fails in treating his dependents well it is said: He is  a person . . . As we do not know the events which may happen tomorrow, he is a wise person by whom one is well treated. When there comes the necessity of showing zeal, it will then be the 5 dependents themselves who say: Come on, come on, if good treatment has not quitted the place; if it has quitted it, the dependents are defaulters. Do not repeat any extravagance of language; do not listen to it; it is a thing which has escaped from a hasty mouth. If it is repeated, look, without hearing it, toward the earth; say nothing in regard to it. Cause him who speaks to you to know what is just, even him who provokes to injustice; cause that which is just to be done, cause it to triumph. As for that which is hateful according to the law, condemn it by unveiling it. If you are a wise man, sitting in the council of your lord, direct your thought toward that which is wise. Be silent rather than scatter your words. When you speak, know that which can be brought against you. To speak in the council is an art, and speech is criticized more than any other labor; it is contradiction which puts it to the proof. If you are powerful, respect knowledge and calmness of language. Command only to direct; to be absolute is to run into evil. Let not your heart be haughty, neither let it be mean. Do not let your orders remain unsaid and cause your answers to penetrate; but speak without heat, assume a serious countenance. As for the vivacity of an ardent heart, temper it; the gentle man penetrates all obstacles. He who agitates himself all the day long has not a good moment; and he who amuses himself all the day long keeps not his fortune. Aim at fulness like pilots; once one is seated another works, and seeks to obey ones orders. Disturb not a great man; weaken not the attention of him who is occupied. His care is to embrace his task, and he strips his person through the love which he puts into it. That transports men to Ptah, even the love for the work which they accomplish. Compose then your face even in trouble, that peace may be with you, when agitation is with . . .These are the people who suc ceed in what they desire. Teach others to render homage to a great man. If you gather the crop for him among men, cause it to return fully to its owner, at whose hands is your subsistence. But the gift of affection is worth more than the provisions with which your back is covered. For that which the great man receives from you will enable your house to live, without speaking  of the maintenance you enjoy, which you desire to preserve; it is thereby that he extends a beneficent hand, and that in your home good things are added to good things. Let your love pass into the heart of those who love you; cause those about you to be loving and obedient. If you are a son of the guardians deputed to watch over the public tranquillity, execute your commission without knowing its meaning, and speak with firmness. Substitute not for that which the instructor has said what you believe to be his intention; the great use words as it suits them. Your part is to transmit rather than to comment upon. If you are annoyed at a thing, if you are tormented by someone who is a cting within his right, get out of his sight, and remember him no more when he has ceased to address you. 6 If you have become great after having been little, if you have become rich after having been poor, when you are at the head of the city, know how not to take advantage of the fact that you have reached the first rank, harden not your heart because of your elevation; you are become only the administrator, the prefect, of the provisions which belong to Ptah. Put not behind you the neighbor who is like you; be unto him as a companion. Bend your back before your superior. You are attached to the palace of the king; your house is established in its fortune, and your profits are as is fitting. Yet a man is annoyed at having an authority above himself, and passes the period of life in being vexed thereat. Although that hurts not your . . . Do not plunder the house of your neighbors, seize not by force the goods which are beside you. Exclaim not then against that which you hear, and do not feel humiliated. It is necessary to reflect when one is hindered by it that the pressure of authority i s felt also by ones neighbor. Do not make . . . you know that there are obstacles to the water which comes to its hinder part, and that there is no trickling of that which is in its bosom. Let it not . . . after having corrupted his heart. If you aim at polished manners, call not him whom you accost. Converse with him especially in such a way as not to annoy him. Enter on a discussion with him only after having left him time to saturate his mind with the subject of the conversation. If he lets his ignorance display itself, and if he gives you all opportunity to disgrace him, treat him with courtesy rather; proceed not to drive him into a corner; do not . . . the word to him; answer not in a  crushing manner; crush him not; worry him not; in order that in his turn he may not return to the subject, but depart to the profit of your conversation. Let your countenance be cheerful during the time of your existence. When we see one departing from the storehouse who has entered in order to bring his share of provision, with his face contracted, it shows that his stomach is empty and that authority is offensive to him. Let not that happen to you; it is . . . Know those who are faithful to you when you are in low estate. Your merit then is worth more than those who did you honor. His . . ., behold that which a man possesses completely. That is of more importance than his high rank; for this is a matter which passes from one to another. The merit of ones son is advantageous to the father, and that which he really is, is worth more than the remembrance of his fathers rank. Distinguish the superintendent who directs from the workman, for manual labor is little elevated; the inaction of the hands is honorable. If a man is not in the evil way, that which places him there is the want of subordination to authority. If you take a wife, do not . . . Let her be more contented than any of her fellow-citizens. She will be attached to you doubly, if her chain is pleasant. Do not repel her; grant that which pleases her; it is to her contentment that she appreciates your work. 7 If you hear those things which I have said to you, your wisdom will be fully advanced. Although they are the means which are suitable for arriving at the maat, and it is that which makes them precious, their memory would recede from the mouth of men. But thanks to the beauty of their arrangement in rhythm all their words will now be carried without alteration over this earth eternally. That will create a canvass to be embellished, whereof the great will speak, in order to instruct men in its sayings. After having listened to them the pupil will become a master, even he who shall have properly listened to the sayings because he shall have heard them. Let him win success by placing himself in the first rank; that is for him a position perfect and durable, and he has nothing further to desire forever. By knowledge his path is assured, and he is made happy by it on the earth. The wise man is satiated by knowledge; he is a great man through his own merits. His tongue is in accord with his mind; just are his lips when he speaks, his eyes when he gazes, his ears when he hears. The advantage of his son is to  do that which is just without deceiving himself. To attend therefore profits the son of him who has attended. To attend is the result of the fact that one has attended. A teachable auditor is formed, because I have attended. Good when he has attended, good when he speaks, he who has attended has profited, and it is profitable to attend to him who has attended. To attend is worth more than anything else, for it produces love, the good thing that is twice good. The son who accepts the instruction of his father will grow old on that account. What Ptah loves is that one should attend; if one attends not, it is abhorrent to Ptah. The heart makes itself its own master when it attends and when it does not attend; but if it attends, then his heart is a beneficent master to a man. In attending to instruction, a man loves what he attends to, and to do that which is prescribed is pleasant. When a son attends to his father, it is a twofold joy for both; when wise things are prescribed to him, the son is gentle toward his master. Attending to him who has attended when such things have been prescribed to him, he engraves upon his heart that which is approved by his father; and the recollection of it is preserved in th e mouth of the living who exist upon this earth. When a son receives the instruction of his father there is no error in all his plans. Train your son to be a teachable man whose wisdom is agreeable to the great. Let him direct his mouth according to that which has been said to him; in the docility of a son is discovered his wisdom. His conduct is perfect while error carries away the unteachable. Tomorrow knowledge will support him, while the ignorant will be destroyed. As for the man without experience who listens not, he effects nothing whatsoever. He sees knowledge in ignorance, profit in loss; he commits all kinds of error, always accordingly choosing the contrary of what is praiseworthy. He lives on that which is mortal, in this fashion. His food is evil words, whereat he is filled with astonishment. That which the great know to be mortal he lives upon every day, flying from that which would be profitable to him, because of the multitude of errors which present themselves before him every day. A son who attends is like a follower of Horus; he is happy after having attended. He becomes great, he arrives at dignity, he gives the same lesson to his children. Let none innovate upon the precepts of his father; let the same precepts form his lessons to his children. Verily, will his 8  children say to him, to a ccomplish what you say works marvels. Cause therefore that to flourish which is just, in order to nourish your children with it. If the teachers allow themselves to be led toward evil principles, verily the people who understand them not will speak accordingly, and that being said to those who are docile they will act accordingly. Then all the world considers them as masters and they inspire confidence in the public; but their glory endures not so long as would please them. Take not away then a word from the ancient teaching, and add not one; put not one thing in place of another; beware of uncovering the rebellious ideas which arise in you; but teach according to the words of the wise. Attend if you wish to dwell in the mouth of those who shall attend to your words, when you have entered upon the office of master, that your words may be upon our lips . . . and that there may be a chair from which to deliver your arguments. Let your thoughts be abundant, but let your mouth be under restraint, and you shall argue with the great. Put yourself in unison with the ways of your master; cause him to say: He is my son, so that those who shall hear it shall say Praise be to her who has borne him to him! Apply yourself while you speak; speak only of perfect things; and let the great who shall hear you say: Twice good is that which issues from his mouth! Do that which your master bids you. Twice good is the precept of his father, from whom he has issued, from his flesh. What he tells us, let it be fixed in our heart; to satisfy him greatly let us do for him more than he has prescribed. Verily a good son is one of the gifts of Ptah, a son who does even better than he has been told to do. For his master he does what is satisfactory, putting himself with all his heart on the part of right. So I shall bring it about that your body shall be healthful, that the Pharaoh shall be satisfied with you in all circumstances and that you shall obtain years of life without default. It has caused me on earth to obtain one hundred and ten years of life, along with the gift of the favor of the Pharoah among the first of those whom their works have ennobled, satisfying the Pharoah in a place of dignity. It is finished, from its beginning to its end, according to that which is found in writing. Source: From: Charles F. Horne, The Sacred Books and Early Literature of the East (New York: Parke, Austin, Lipscomb, 1917), Vol. II: Egypt, pp. 62-78. Scanned by: J. S. Arkenberg, Dept. of History, Cal. State Fullerton This text is part of the Internet Ancient History Sourcebook. The Sourcebook is a collection of public domain and copy-permitted texts related to medieval and Byzantine history. 9 Unless otherwise indicated the specific electronic form of the document is copyright. Permission is granted for electronic copying, distribution in print form for educational purposes and personal use. No representation is made about texts which are linked off-site, although in most cases these are also public domain. If you do reduplicate the document, indicate the source. No permission is granted for commercial use.  © Paul Halsall May 1998